We live in an omnichannel age where the average consumer engages a brand on up to six touchpoints before making a purchase. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top. 63% of customers are more likely to return to a company website that has live chat. Omnichannel marketing is the process of marketing across multiple platforms (such as social media, apps, email and blog) so you can connect with prospects on more touchpoints. As AI technology improves, companies can leverage data insights and machine learning to get a better understanding of customer behaviors, and then personalize it at the highest-level. And those who look only to the past or present are certain to miss the future.”. Chapter 2: What Is Blockchain Digital Marketing? Related Reading: How to Create the Ultimate Marketing Funnel (Templates Included). When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Social media has been a hotspot for advertising for several years now, but one of the most interesting emerging trends in marketing is shoppable posts. What’s more is that the technology is expected to power a staggering one hundredfold increase in the number of connected devices. People generally make instant decisions within these four Micro-Moments: To take advantage of micro-moments in 2021, you need to be where consumers are searching for information in the moment – or, as Google puts it, marketers have to “be there, be useful, be quick.”. We hate SPAM and promise to keep your email address safe. 2021 digital marketing trends: 25 practical recommendations to implement. If your business isn’t already using video marketing, you should get on board this year. Speaking of instant access, that brings us to one of the fastest-growing digital marketing trends in recent times: interactive content. In 2020, AI technology, video, voice search, and interactive content will be among the most prominent trends. 3 Digital Marketing Trends to Come in 2021 On deep fakes, DIY trends and of course, TikTok How much of your budget should go to influencer marketing and TikTok? We all know that digital marketing is an ever-changing world. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. 7 of the Most Impactful Digital Campaigns of 2017… So Far, The Promotional Legacy of Game of Thrones, 3 Ways to Make Your Brand Legendary, Star Wars-Style, No need for breaks, vacations, or overtime pay. So what better way to leverage this massive potential than by using shoppable posts? “Machine learning algorithms train on data at a vast scale to help you make more accurate predictions across your account about how different bid amounts might impact conversions or conversion value.”. Email continues to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. As drivers approached, a logo would pop up on their map showing them where to stop for gas and offering entry to a competition if they filled up. Of course, this brings up concerns of adverse effects on health and the environment from RF (radio frequency) radiation, the electromagnetic emissions produced by wireless phones, but that is a topic for another article. Email is often the final trigger to motivate an action, especially when combined with your remarketing techniques. Search Engine Journal asserts that the first brands to adjust to the demands of voice search will reap the greatest rewards, increasing their digital online revenue by 30% or more. From Instagram Shopping to Facebook Marketplace… Five technology + trends changing digital marketing in 2020 1) Revolutionizing the customer experience with artificial intelligence. ModiFace, which has recently been acquired by L’Oreal, produces AR applications for brands. You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment. According to Irina Kovalenko of SmartyAds: “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”. If Jimmy’s Medical Blog (not a real site) gives some bad advice that leads to a mom poisoning her child with some amateur advice on home remedies, that’s not good for Jimmy’s brand – or Google’s reputation of delivering quality results. The Future of SEO. People have their eyes glued on their social media accounts for the latest technology, gadget, fashion design, and trends in various … The advice from Google’s John Mueller is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”. By continuing to browse the site, you are agreeing to our use of cookies. Experts are suggesting the rise of integrated marketing … This boosts your click-through rate (CTR), driving more organic traffic to your site and increases the likelihood of claiming the top spot. The growing popularity of micro-moments means that marketers must rethink the linear marketing funnel that follows a set path: awareness, consideration and decision. In terms of digital marketing trends, we will see a lot more of this, as it is being used in advanced lead scoring, as well as for segmentation and individual personalization, which helps marketers reduce churn and improve customer loyalty. All channels should be linked in one all-encompassing strategy for the best results. Quantified self. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button. The reason branding is so important now is because of Google’s E.A.T. Paid Ads Dominance. Learn More: How (and Why) to Create an Effective Content Structure for Better Ranking. Right now, Jetson is an early runner in the voice commerce space, allowing people to use their voice-enabled devices to make purchases: The key for companies to realize is that voice search isn’t another channel to force messaging and sales. This updated model demands that each customer is treated as an individual instead of a generic prospect. With these rapidly growing digital marketing trends, there’s no way that your traditional funnel can stay the same. - Techshawe - Digital Marketing Trends For 2019 […] increases the efficiency of marketing campaigns, especially for those looking to … And if you’re not keeping up with their demands, someone else will get that business. As a result, many companies are looking beyond the basics of Google Analytics for a comprehensive business intelligence solution or analytics dashboard like Amplitude: Another way this trend will play out is by moving towards business intelligence, the “technologies, applications and practices for the collection, integration, analysis and presentation of business information. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. “pets” not just “cats”; “lost”, not just “missing”; “pet shelters” and “animal control centers”). Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now … Among all the digital marketing trends you'll hear about soon (if not already), there will no doubt be the now obligatory annual claims that “SEO is dead.”. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible. Always include an updated author bio at the bottom of all your published content pieces to build brand recognition and earn readers' trust: Modern marketing and metrics go hand-in-hand, so if you’re not investing in better analytics, you’ll struggle to drive the results you want to see. When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. AI is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced greatly. If not, you could be wasting your marketing budget, targeting the wrong social media platform. India is a quick moving country towards the digital … Additional contributions by CJ Haughey, a creative tech copywriter with a desire to help innovative brands grow. Content marketing costs 62% less than outbound marketing and generates 3x as many leads. Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now … Answer: 3 Biggest Trends in Digital Innovation 1. Aerie, a women's clothing company, “made a pledge to stop retouching photos of models in its bathing suits. So, there you’ve got it – a few of the digital marketing trends you cannot ignore in 2021. You can move the furniture around and check out how it looks from different angles: With AR improving rapidly, we will see a huge uptake in brands finding useful applications for the technology in the future. Emerging Trends in Digital Marketing #MHSCN Social Media: The Next Customer Service Platform “Social Care” has risen. 42 Digital Marketing Trends You Can’t Ignore in 2021. is essentially designing marketing materials (including your website, ads, email campaigns and content) to evoke specific neurological reactions that trigger emotions or responses that are linked to purchasing. And according to Ahrefs, these are the most common words in search queries with featured snippets: Because of this, more marketers will invest their resources in On-SERP SEO, which is the practice of optimizing web pages with the goal of claiming as much space in Google SERPs as possible. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2021. This includes IoT, wearable computing and … All rights reserved. Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. The search engine doesn’t just evaluate keywords in a search box; it considers the content of a query and drills down to determine the user search intent. Gamification is an emerging digital marketing trend that incorporates game features into a website. Companies must keep this in mind as they create new content in 2020. It could be to find a product, information or a store location. We’ve said it once about voice search, and we’ll say it again: Adopting a voice search strategy isn't just about remaining relevant – it’s also about creating a unique and optimized customer experience that will foster relationships and build brand loyalty. Gamification is an emerging digital marketing trend that incorporates game features into a website. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, © 2020 Single Grain. That being said, Google is getting smarter, and it gives preference to in-depth, accurate, current content that is closely aligned with user intent. Single Grain is a full-service digital marketing agency that helps great companies grow their revenues online. The aforementioned CCPA (California Consumer Privacy Act) in trend #26 above will be the most restrictive state privacy law passed in the U.S. when it comes into effect in 2021. Content marketers can leverage this to their benefit by going beyond their primary keyword to include related terms, questions and phrases in their content. CamFind is another visual search mobile app which enables you to search for anything from your phone simply by snapping a picture. 10) Automation tools. Marketing through Facebook Messenger generates 10 to 80 times more engagement than organic posts on the Facebook News Feed. But whether that happens or not, we can be sure that neuromarketing will have a major impact on the future of marketing. We recommend using AdvertiseCast for your podcast advertising needs. Over the past decade, he has specialized in creating engaging online content for innovative brands in eCommerce, AI, MarTech, and PPC advertising. Bonus Trend: We built ClickFlow to help you monitor SEO trends on your own site—so you can rank higher, revive old content, and grow your organic traffic faster. 37. SPARK Neuro, a neuroanalytics company that measures emotion and attention to optimize advertising and entertainment, is a leader in the space. In this blog post I discuss emerging digital marketing trends … In 2021, we’ll see that structured data will become more prevalent in search engine results. With Bing Visual Search, now you can. 76, an American gas company, used Waze to mark their gas stations on a map throughout California. First, Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. This is a bit of an oversimplification, but all the things that make games engaging, addictive, … So, with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020. Pinterest has continued to update its functionality: Make sure you are optimizing for visual search, because (not surprisingly) the top search categories for Lens are: And Pinterest is not the only one with visual search. 5 Underlying Trends New Emerging Trends Prevailing Trends The Purchase Funnel Is Blown to Bits Real-Time Marketing Social Marketing CRM Is Dead Quantified Self Advocacy/Loyalty Marketing The Rise of Big Data Digital Marketing Hubs Lead Management The Rise of Big Content Multichannel Attribution Email Marketing … It might even disrupt the digital duopoly of Google and Facebook by arming telecom companies with unprecedented data for ad services.”. Techniques and strategies worked 1-2 years ago may not work anymore. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers of today want brands to connect with them in new and exciting ways that make the customer journey easier and more enjoyable. A unifying theme across all of these 2021 healthcare marketing trends is patient experience. You can expect a quick reply from our team. As a result, just 25% of consumers believe that most companies handle their sensitive personal data responsibly. Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. As part of the bid to engage users on multiple channels, browser push notifications are something you will see more and more brands adopting in 2021 – and they are getting more sophisticated and personalized. Nostalgic Brand Marketing. As per David Cancel, founder and CEO of Drift: “Today’s buyers expect to find what they’re looking for now, not later. updates. Advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”. Facebook is losing much of that cohort, due to its reputation as the social media platform for "old people.". For the uninitiated, neuromarketing is a strategy that analyzes measurements of a person’s brain activity and nervous system to determine which types of content they find engaging. 67% of consumers have contacted a business on social for support. Also known as rank zero snippet or position zero, this is the holy grail of modern-day SEO, as it directly answers user search queries without any need for the user to click a link. Even amid all the innovation, content marketing remains a reliable, powerful way to attract new customers to your site and build relationships with them in real, quantifiable ways that deliver long-term value for your business. Research from StatCounter shows that over 92% of all traffic on search engines is through Google, dwarfing its “closest” rivals, Yahoo and Bing: The world’s most dominant search engine is a sophisticated juggernaut of innovation, finely-tuned to deliver the most relevant, recent and comprehensive results for any user search query. In fact, using personalized push notifications increases conversions: Notifications triggered by behavior are being used to re-engage people who have shown interest but failed to convert, and in recovering revenue from abandoned shopping carts: Notifications can even include images and CTAs to maximize conversion rates from such efforts: In November 2019, Google rolled out some major updates to its search algorithm. 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions. If your site includes video, it’s 50X more likely (50 times!) As a result, the funnel must cater to the demand for customized solutions: Another way that the sales funnel is being revolutionized is from funnel to engine, in which the brand no longer dictates the buyer's journey – rather, the brand and customer “synergistically interact with each other”: The bottom line is that we can, and should, expect that technology will continue to metamorphose, so marketers must develop funnels that are capable of reacting to constant shifts in the digital landscape. The company combines biometrics, neurometrics and complex algorithms to analyze attention and emotion levels, effectively helping marketers figure out what content to focus on and what to avoid. You can encourage your audience to share unique content by offering them an incentive, such as a discount, or even partnering with them for a good cause. In 2020, more companies will experiment with interactive content types, such as: These formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Progressive Web Apps are essentially websites that work like mobile apps. While this may sound like we’re quoting from a sci-fi movie, the reality is that this technology is advancing quickly and may become a viable tool for marketers soon. Read on to discover 42 digital marketing trends for 2021 that will help your business not just survive, but thrive in this age of innovation. (JD Powers … Emerging Trends in Digital Marketing to Watch Out Automation Tools. 0. Twitter. Research shows that of people who open a push notification, 54% of users convert from segmented push compared to only 15% for broadcast messages. As social media strategy consultant Neal Schaffer puts it: “If your business wants to survive in organic social media in 2021, I believe that this sort of humanization of your brand will be necessary.”. It comes as no surprise that data experts top the priority list for many enterprises, with 41% of company owners saying it’s now their most desired skill to hire. In 2021, shorter posts won’t get you anywhere – with Google or your audience. One of the best things about video marketing is that it makes it easy to reformat your content. Instagram believes this will make it easier for businesses to reach prospective new customers, as it will effectively shorten the sales funnel, giving consumers the instant access they desire. Digital Uncut emphasized companies will invest more in paid ads and we will see more ads … The uses of blockchain are far more wide-reaching than just the financial world, however; this technology is also making waves in the digital marketing world. 10) Automation tools. Here are the top reasons why organizations are adopting AI in their business: AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Quantum computers, however, use a new unit of measurement, a single atom known as a qubit (literally ‘quantum bit’), which greatly increases the computational power of a system.”. 70% of consumers have shared a brand’s video. Marketers targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. Securing the Unsecurable While digital innovation trends … to drive organic search results compared to text. For anyone in digital marketing, change is an integral part of the work. Marketing automation is the process of using software to automate your marketing … A more integrated approach. Users demand personalization and want to be able to browse a physical store, view products on social media, and purchase online. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. authoritative) content on any given topic, preferably created by true experts in the field. – without being limited to one platform (which in reality means Android or iOS). Ranking for Zero-Click Searches. Schema.org is a semantic vocabulary of tags that enables website owners to embed structured data on their web pages so that search engines can clearly understand, interpret and represent the content in response to a search query. In 2020, you can expect to see much more marketing in messaging apps, with many companies including video and interactive content to engage users. One such example is Amazon Assistant, a Chrome extension from the retail giant that allows users to permit product recommendations from Amazon to extend beyond the website to make personalized offers while they are browsing elsewhere on the web: Augmented Analytics, on the other hand, uses machine learning and Natural Language Processing (NLP) to automate data preparation and enable data sharing. It's essential for future digital marketers to really look at who their target market may be because Facebook may be very unsuitable for some campaigns, especially as it continues to trend downwards with younger people. According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% of digital display ads in the U.S. will be programmatic by 2020. The benefits of using social media stories include: Get inspired by some of these ways to use social media stories: Push notifications are on the rise, with 85% of online stores using them in 2019. In this example below, if someone were searching for a missing cat, Google would use semantic analysis to include concepts like: This analysis is called semantic search, and with AI and voice search on a meteoric rise, it’s becoming a more central aspect of how search works. Make no mistake: We live in a time when technology marketing moves fast and consumer interests and behaviors are hard to predict. People. `` incorporates game features into a website memorable and more sophisticated and widespread in industries. The visual search mobile app L ’ Oreal, produces AR applications brands! 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What ’ s getting tougher to... 2 SPAM and promise to keep your address... Can do this in mind, optimize your content accordingly and adjust your strategies, improving the effectiveness your. An effective omnichannel approach is another visual search engine an American gas,! Addictive, … paid ads from three different angles for 2020 for nonprofits mark gas. Trends mentioned above budget, targeting the wrong social media world the funnel... With people on these platforms 2017 News Desk digital, make in India and its opportunities so important now because... Are finally catching up to the BERT update, released on Google,... Use, which means your ads are not being seen by as many people. `` trust by of. Their personal data is any data that is a full-service digital marketing intermediary, builds trust means! It and how can it Benefit you ( trend # 11 ) leverage this massive potential than by A/B... 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